Deliver world-class marketing communication programs that increase event delegate numbers and revenue to enrich relationships with clients. 

Develop customer data builds, usage, and analytics to increase effective targeting, response/ conversion rates.

Ensure campaign activity is maintained and recorded through appropriate CRM and marketing automation systems. 

Produce customer metrics and KPI’s (opens, clicks, CPR, CPA, etc.) against event campaigns to proactively manage key messaging based on audience engagement. 

Develop complete market awareness, understand competitor strengths, weaknesses and sales methods to enhance the commercial opportunities available across sponsorship advertising and events. 

Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message.

Manage and coordinate key marketing activities ensuring content is produced and delivered and KPI’s measured.   

Identify commercial opportunities through industry analysis working with the operations and program to

Produce a clear marketing plan and implement effective, targeted multi-media campaigns to generate leads and increase brand awareness. 

Leverage editorial content to increase SEO.  

Create a post-event summary and analysis on each campaign to customer insight and analysis to produce 360 views of events and product. 

Provide clear visibility and report on audience growth across marketing platforms and CRM database.