
OUR GOALS
-
Deliver world-class marketing communication programs that increase event delegate numbers and revenue to enrich relationships with clients.
-
Develop customer data builds, usage, and analytics to increase effective targeting, response/ conversion rates.
-
Ensure campaign activity is maintained and recorded through appropriate CRM and marketing automation systems.
-
Produce customer metrics and KPI’s (opens, clicks, CPR, CPA, etc.) against event campaigns to proactively manage key messaging based on audience engagement.
-
Develop complete market awareness, understand competitor strengths, weaknesses and sales methods to enhance the commercial opportunities available across sponsorship advertising and events.
-
Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message.
-
Manage and coordinate key marketing activities ensuring content is produced and delivered and KPI’s measured.
-
Identify commercial opportunities through industry analysis working with the operations and program to
-
Produce a clear marketing plan and implement effective, targeted multi-media campaigns to generate leads and increase brand awareness.
-
Leverage editorial content to increase SEO.
-
Create a post-event summary and analysis on each campaign to customer insight and analysis to produce 360 views of events and product.
-
Provide clear visibility and report on audience growth across marketing platforms and CRM database.